About Sheila A. Millar

Sheila Millar leads Keller and Heckman’s consumer protection regulatory practices and brings deep experience to a range of public policy and regulatory matters, including advertising and promotions, sustainability and environmental claims, connected products, privacy, cybersecurity, and product safety. She counsels United States (U.S.) and international businesses on compliance questions and processes, represents them in regulatory enforcement matters, and advocates on their behalf before federal and state legislative and regulatory bodies.

Sheila represents clients in enforcement investigations by the Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC), and state attorneys general, and in advertising proceedings at the National Advertising Division (NAD). She helps clients conduct a variety of compliance audits, and develop or refine regulatory compliance and data governance procedures. Sheila also provides crisis management legal support to U.S. and international businesses and serves as external counsel to several trade associations. She advises clients on compliance with federal and state laws, including the Consumer Product Safety Act (CPSA), Consumer Product Safety Improvement Act (CPSIA), Children’s Online Privacy Protection Act (COPPA), California Consumer Privacy Act (CCPA), California’s SB 343 regarding accuracy of recycling labels, and the Plastic Pollution Prevention and Packaging Producer Responsibility Act (SB 54), to name a few.

Sheila is frequently invited to speak at conferences worldwide on U.S. and international regulatory compliance and public policy issues. She is the editor of Consumer Protection Connection, an information hub for businesses and others interested in staying current on consumer protection matters. Her commentaries, thought-leadership, and analyses are regularly published in industry and legal publications.

Awards

The Best Lawyers in America: Advertising Law, 2010 - 2026
•AV Preeminent Rated by Martindale-Hubbell, 2010 - 2026
Legal 500, US City Elite: Cybersecurity, Washington, DC, 2026
Attorney Intel, Top 50 Attorney of Washington, DC, 2023
National Law Review 'Go to' Thought Leader for 2019 and 2020
•Advertising Law 'Lawyer of the Year' 2014 in Washington, DC by Best Lawyers
•Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017

Insights & In the News

Industry Groups Challenge Constitutionality of California’s “Truth in Labeling” Law

03.19.2026
Publication

New Executive Order Adds to Growing Uncertainty Surrounding “Made in the USA” Claims

03.18.2026
Blog: Consumer Protection Connection

New Executive Order Adds to Growing ?Uncertainty Surrounding “Made in the USA” Claims

03.18.2026
Publication

Keller and Heckman Attorneys Selected for Legal 500’s Washington, DC Elite

Press Release
02.25.2026

Events

2026 Sustainability Marketing and Compliance Intensive

Seminar

04.08.2026
04.09.2026

 

Awards

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Areas of Law

  • Intellectual Property
  • Other 16
    • Advertising and Promotion
    • Californias Proposition 65
    • Environmental
    • International Regulatory Affairs
    • Privacy, Data Security, and Digital Media
    • Product Safety
    • Product Stewardship and Sustainability
    • Trade and Professional Associations
    • Chemicals and Plastics
    • Consumer Products and Retail
    • Digital Media, Technology, and Telecommunications
    • Energy, Infrastructure, and Transportation
    • Food & Life Sciences
    • Packaging
    • Tobacco and E-Vapor
    • Trade Associations

Practice Details

  • Firm Information
    Position
    Partner
    Firm Name
    Keller and Heckman LLP
  • Representative Cases & Transactions
    Cases
    Representative Matters: Provided advice, guidance,
    training to senior business leaders on environmental
    social governance (ESG)
    corporate social responsibility (CSR) reporting, as well as green claims, such as recyclable, compostable, recycled content, Net Zero, energy efficiency,
    others
    Assisted clients in developing
    updating ESG
    CSR policies
    commitments
    Advised clients on compliance with extended producer responsibility (EPR) obligations for packaging, batteries, textiles
    other products,
    on potential obligations to join
    pay into a producer responsibility organization (PRO)
    Negotiated successful conclusion of an FTC enforcement action involving influencer marketing, green claims,
    other allegations on behalf of an online company with no formal action
    Advised clients on 'Made in the U.S.A.' claims
    requirements
    Represented a leading national consumer product company in a competitor challenge before the NAD
    National Advertising Review Board, obtaining a closing letter after referral to the FTC
    Helped clients establish
    implement policies on creation
    use of artificial intelligence (AI), including AI associated with connected products
    Helped connected product producers successfully navigate privacy, data security, product safety,
    potential medical device claims when bringing products to market
    Assisted a major national children's product company in responding to federal
    state investigations of privacy
    security features of a child-directed connected product, resolving the matter with no formal enforcement action
    Successfully negotiated resolution of an FTC investigation in response to a petition alleging violation of COPPA
    Section 5 of the FTC Act with no consent agreement
    Represented a major national trade association in connection with proposed revisions to COPPA
    CCPA
    Negotiated resolution of CPSC enforcement initiatives
    assisted in managing U.S.
    international consumer product recalls
    Advised clients on global product safety compliance,
    packaging, labeling,
    warning requirements
    Represented clients before the CPSC, including submitting 15(b) notices, evaluating
    responding to public database complaints,
    representing clients in enforcement actions
    Assisted clients in managing vendor
    supplier certifications
    testing frameworks
    Served as counsel to national trade associations,
    advised Board of Directors, members,
    staff on antitrust compliance matters
    Advised companies throughout the supply chain on suitable recyclable, compostable
    other green claims, as well as use of post-consumer recycled content (PCR)
  • Additional Links

Experience

  • Bar Admission & Memberships
    Admissions
    1980, District of Columbia
    U.S. Supreme Court
    Memberships

    Memberships

    •Served as a Vice-Chair of the International Chamber of Commerce (ICC) Marketing and Advertising Commission from 2012 - 2022 and Chair of the ICC Working Group on Sustainability
    •National Association of Manufacturers (NAM), Steering Committee for the CPSC Coalition
    •International Consumer Product Health and Safety Organization (ICPHSO)
    •International Association of Privacy Professionals (IAPP)

  • Education & Certifications
    Law School
    American University, Washington College of Law
    Class of 1980
    J.D.
    Other Education
    Bryn Mawr College
    Class of 1975
    B.A.
    cum laude

Activity

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Attorneys FAQs

  • What year was this attorney first admitted to the bar?
    Sheila A. Millar was admitted in 1980 to the State of District of Columbia.
  • Is this attorney admitted to practice in any U.S. Federal Courts?
    Sheila A. Millar is admitted to practice before the United States Supreme Court.
  • Is this attorney Martindale-Hubbell Peer Review rated?
    Yes, Sheila A. Millar has a 5.0 Peer Rating from Martindale-Hubbell.
  • How many attorneys are in this law firm?
    Keller and Heckman LLP has 80 attorneys at this location.
  • What law school did this attorney attend?
    Sheila A. Millar attended American University, Washington College of Law.