Sheppard MullinSpecial Counsel

Susan Moon Hwang

About Susan Moon Hwang

Susan Moon Hwang is a lawyer practicing intellectual property, false advertising, lanham act and unfair competition, ip licensing, technology and commercial transactions and 4 other areas of law. Susan received a B.S. degree from Yale University in 1996, and has been licensed for 26 years. Susan practices at Sheppard Mullin in Los Angeles, CA.

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Services

Areas of Law

  • Intellectual Property
  • Other 6
    • False Advertising, Lanham Act and Unfair Competition
    • IP Licensing, Technology and Commercial Transactions
    • Trademark Applications and Prosecution
    • Trademarks and Trade Dress
    • Entertainment, Technology, and Advertising
    • Digital Media and Entertainment

Practice Details

  • Firm Information
    Position
    Special Counsel
    Firm Name
    Sheppard Mullin
  • Representative Cases & Transactions
    Cases
    Experience: Representative Matters: Represented well-known battery manufacturer as plaintiff in various counterfeiting
    infringement actions, resulting in favorable settlements.
    Represented well-known winery as plaintiff in trade dress infringement action, resulting in favorable settlement.
    Represented lighting manufacturer as plaintiff in design patent infringement action, resulting in favorable settlement.
    Represented computer keyboard manufacturer as plaintiff in copyright infringement action, resulting in cease
    desist of activities
    favorable settlement.
    Represented nutrition
    dietary supplement company as plaintiff in various domain name UDRP dispute proceedings, resulting in successful transfer of domain names.
    Assisted well-known poker game show company with clearance, filing
    prosecution of portfolio of U.S.
    international trademark registrations.
    Assisted reality television show producer with clearance, filing
    prosecution of portfolio of U.S. trademark registrations.
    Assisted well-known casino with clearance, filing
    prosecution of U.S. trademark registrations.
    Assisted celebrity dog trainer with clearance, filing
    prosecution of her portfolio of U.S. trademark registrations.
    Assisted well-known toy manufacturer with filing for
    prosecuting portfolio of U.S. design patents.
    Assisted packaging manufacturer with drafting
    prosecution of utility patent application for packaging assembly, resulting in issuance of patent.
    Assisted celebrity skin care expert with licensing of intellectual property, including name
    likeness, in connection manufacture
    distribution of skin care products.
    Assisted video game manufacturer in due diligence
    negotiations for merger with well-known video game company.
    Assisted Internet division of well-known motion picture studio
    entertainment company with drafting
    negotiating intellectual property licenses
    drafting sweepstakes
    contests rules
    regulations.
    Advised nationwide musical instrument retailer in creation of an advertising compliance program.
    Published Cases: Mag Instrument, Inc. v. The Brinkmann Corporation, 96 USPQ.2d 1701 (TTAB 2010)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v Danilo Gallo, FA 1106491 (NAF Dec. 18, 2007)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v Ivan Valencia, FA 1128354 (NAF Feb. 29, 2008)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v Herbal-Team Webmaster, FA 1173245 (NAF May 20, 2008)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v Triplece Ltda. c/o aldo
    res castanieda gutierrez, FA 1174429 (NAF May 27, 2008)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v MultipleNames.com, FA 1219822 (NAF Sept. 26, 2008)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v NA, Na c/o Digi Real Estate Foundation, FA 1264652 (June 30, 2009)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v Daryll Bennett dba Aegea Tech, FA 1293502 (Dec. 23, 2009)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v onle c/o onle fre, FA 1319972 (NAF May 20, 2010)
    Herbalife International of America, Inc. a wholly owned subsidiary of Herbalife International, Inc. v Ahmad Sidani, FA 1320691 (NAF June 2, 2010)
    Herbalife International of America, Inc. a wholly owned subsidiary of Herbalife International, Inc. v herblife llc, FA 1337426 (NAF Sept. 8, 2010)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v Necati Topyildiz, FA 1337781 (Sept. 17, 2010)
    Herbalife International of America, Inc. a wholly owned subsidiary of Herbalife International, Inc. v AH Corporation / Ovais Khan, FA 1337430 (Sept. 20, 2010)
    Herbalife International of America, Inc. a wholly owned subsidiary of Herbalife International v Alfred Koechlin, FA 1373329 (Mar. 22, 2011)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v Noori net, FA 1372476 (NAF Mar. 23, 2011)
    Herbalife International of America, Inc. a wholly owned subsidiary of Herbalife International v USA Musica, FA 1372548 (NAF Mar. 28, 2011)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v. Amorin Abogados, FA 1408503 (NAF Oct. 26, 2011)
    Herbalife International of America, Inc., a wholly owned subsidiary of Herbalife International, Inc. v (FAST-12785240) Bluehost.com Bluehost Inc, FA 1408481 (NAF Nov. 1, 2011)

Experience

  • Bar Admission & Memberships
    Admissions
    2000, California
    U.S. District Court for the Central and Eastern Districts of California
    Ninth Circuit Court of Appeals
    U.S. Court of Appeals for the Federal Circuit
    U.S. Patent and Trademark Office
    Memberships

    Memberships

    •Member, State Bar of California
    •Member, American Bar Association (ABA)
    •Member, International Trademark Association (INTA)
    •Member, Los Angeles Intellectual Property Association (LAIPLA)

  • Education & Certifications
    Law School
    University of California, Los Angeles
    J.D.
    2000 Business Manager

    University of California, Los Angeles
    J.D.
    UCLA Law Review
    Other Education
    Yale University
    Class of 1996
    B.S.
    Biology

Susan Moon Hwang

Special Counsel at Sheppard Mullin
Not yet reviewed

350 South Grand Avenue, 40th FloorLos Angeles, CA 90071U.S.A.

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