About Julianna Simon

Julianna Simon is a commercial litigator with a primary focus on intellectual property disputes. Julianna has been involved in all stages of litigation from pre-litigation diligence through trial. Julianna’s recent trial successes include obtaining a complete victory in a four-week trial in which she was co-lead trial counsel, resulting in a $200 million win for the client, and securing a fraud verdict.

In addition to her intellectual property practice, Julianna also has broad experience litigating general business disputes. Julianna’s litigation experience extends to state and federal courts nationwide and the Trademark Trial and Appeal Board (TTAB). In addition, Julianna has trademark prosecution experience and counsels clients about brand protection, including parallel imports.

Recognition & Leadership

Awards & Accolades

•Listed, The Best Lawyers in America, 'Ones to Watch,' 2024-2026
•Commercial Litigation, 2024-2026
•Litigation - Intellectual Property, 2026
•Listed, Super Lawyers magazine, California Super Lawyers, 'Rising Stars,' 2025

 

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Services

Areas of Law

  • Litigation
  • Other 5
    • Intellectual Property Litigation
    • Media & Entertainment Litigation
    • Trial Practice
    • Intellectual Property & Technology
    • Trademark & Brand Management

Practice Details

  • Firm Information
    Position
    Shareholder
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Trademark Infringement: Represent FUJIFILM North America Corporation
    FUJIFILM Corporation against claims of trademark infringement, trade dress infringement,
    unfair competition.
    Represent SHEIN in a variety of trademark matters.
    Represent Punchbowl News, an insider political news publication, in trademark infringement case brought by greeting card
    event planning company Punchbowl Inc.
    Defended publicly traded global media company against claims of trademark infringement
    unfair competition.
    Defended publishing company against claims of trademark infringement
    unfair competition.
    Defended international food
    beverage company against claims of trademark infringement
    unfair competition.
    Defended online marketplace for print-on-dem
    products against claims of trademark infringement, counterfeiting,
    other claims.
    Prosecuted dozens of opposition
    cancellation proceedings before the TTAB on behalf of leading energy drink company.
    Copyright Infringement: Represent SHEIN in a variety of copyright matters.
    Represented classes of recording artists in two federal class actions for claims of copyright infringement
    declaratory relief regarding the validity of copyright termination notices.
    Defended online marketplace for print-on-dem
    products against claims of copyright infringement.
    Media & Entertainment: Defended talent agency against claims of breach of contract
    breach of fiduciary duty, among others.
    Represented musician in various lawsuits involving claims of breach of contract, fraud,
    unfair competition, among others.
    Represented music manager in contract dispute.
    Commercial Disputes: Co-lead trial counsel in four-week trial, resulting in affirmance of lender's $200 million deed of trust.
    Lead trial counsel involving $51 million.
    Trial counsel for investor, resulting in a victory for the client
    finding of fraud against the defendant.
    Represented lender in connection with lien priority litigation involving more than $260 million in lien claims arising out of the Oceanwide Plaza LLC default
    defended the lien priority of lender's $200 million in senior funding for vertical construction of a three tower, 35 to 50 story high-rise, multi-family, hospitality,
    retail mixed use project.
    Represented clothing company in business ownership dispute.
    The above representations were h
    led by Ms. Simon prior to her joining Greenberg Traurig, LLP.
    Internships: Litigation Intern, MGM Studios, 2014
    Law Clerk, U.S. Attorney's Office, 2013
    Legal
    Business Affairs Intern, Lifetime Networks, 2009
  • Additional Links

Experience

  • Bar Admission & Memberships
    Admissions
    California
    U.S. District Court for the Central District of California
    U.S. District Court for the Southern District of California
    U.S. District Court for the Northern District of California
    U.S. District Court for the Eastern District of California
    Memberships

    Professional & Community Involvement

    • Chair, Los Angeles Intellectual Property Law Association’ s Copyright & Trademark Committee
    • Director, Vassar College AAVC Board of Directors, 2017-2021

  • Education & Certifications
    Law School
    University of California at Los Angeles, School of Law
    Class of 2015
    J.D.
    Editor-in-Chief, UCLA Entertainment Law Review
    Other Education
    Vassar College
    B.A.
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Attorneys FAQs

  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Julianna Simon attended University of California at Los Angeles, School of Law.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.