About Brian S. Kelly

Brian S. Kelly counsels clients at all stages of growth in the commercialization of intellectual property, with a focus on product marketing and licensing strategies; structuring, negotiating, and documenting technology-based transactions; and negotiating outsourcing and other complex business relationships. Brian handles both domestic and international transactions across industries ranging from health care and financial services to entertainment and digital media, retail, consumer products, distribution, government, and telecommunications.

Brian negotiates and documents a wide variety of technology-related transactions, including information technology, and software licensing, development, maintenance, and distribution contracts. He has deep experience across several technologies and business models, including SaaS/Cloud, open source, artificial intelligence, networking, fintech, and content. Additionally, Brian has served as lead outside IP counsel for the intellectual property aspects of mergers, acquisitions, strategic alliances, and development and distribution relationships.

Concentrations

•IP and technology development
•Supply chain, manufacturing and distribution arrangements
•Patent, trademark, copyright and technology licensing
•Turn-key system acquisitions
•IT and business process outsourcing
•System integration agreements
•Cloud computing agreements
•Professional services arrangements

Recognition & Leadership

Awards & Accolades

•Team Member, a U.S. News - Best Lawyers “Best Law Firms,” “Law Firm of the Year” in Information Technology Law, 2024

 

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Services

Areas of Law

  • Other 12
    • Intellectual Property & Technology
    • Technology Transactions
    • Technology, Media & Telecommunications
    • IT & Business Process Outsourcing
    • Venture Capital & Emerging Technology
    • Entertainment, Media & Sports
    • Food, Beverage & Agribusiness
    • Health Care & FDA Practice
    • Innovation & Artificial Intelligence
    • Retail
    • Restaurant Industry
    • Digital Health

Practice Details

  • Firm Information
    Position
    Shareholder
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: IP Matters: Counseled technology vendors in connection with software development, VAR/OEM, sales
    marketing
    service agreements.
    Represented major healthcare payors in California, Florida
    New York in health care IT
    business process outsourcing transactions opposite Tier 1 outsourcing vendors.
    Represented optical solutions manufacturer in design, development, manufacturing
    supply agreements with global consumer product companies.
    Represented leading engineering company in IT outsourcing transaction to for vendor service company's facilities around the globe.
    Represented joint venture in services agreement with global fiber
    communications vendor to establish the world's largest free public wi-fi network.
    Counseled leading financial services company in connection with software development related trade secret, copyright
    contract disputes.
    Entertainment Matters: Represented leading musical artist in creation of online archives of his decades of recordings
    related merch
    ise, including rights agreements with labels, terms of service
    privacy policy
    related technology agreements.
    Represented global direct broadcast provider in negotiation of carriage agreements with multiple program providers.
    Represented leading translation
    localization services company in establishment of artist agreements.
    The above representations were h
    led by Mr. Kelly prior to his joining Greenberg Traurig, LLP.
    Teaching Experience: Adjunct Lecturer, 'IP Basics for Startups,' University of California, Los Angeles Anderson School of Management, 2018
  • Additional Links

Experience

  • Bar Admission & Memberships
    Admissions
    1993, North Carolina
    1997, California
  • Education & Certifications
    Law School
    Duke University School of Law
    LL.M.

    Duke University School of Law
    J.D.
    Articles Editor, Duke Journal of Comparative and International Law
    Other Education
    University of Georgia
    B.B.A.
    Business Administration, summa cum laude
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Attorneys FAQs

  • What year was this attorney first admitted to the bar?
    Brian S. Kelly was admitted in 1993 to the State of North Carolina.
  • Is this attorney admitted to the bar in more than one state?
    Yes, Brian S. Kelly is admitted to practice in California and North Carolina.
  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Brian S. Kelly attended Duke University School of Law and Duke University School of Law.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.