Cases
Experience: Representative Matters: Advised one of the largest current Saudi Arabian Giga-Projects in the KSA in respect of designing
drafting a comprehensive set of regulations addressing all sports
events activity in a specialised geographical region, including advising on disapplication of base law
developing global best practices for the same.
Advised a motorsports management group in respect of hosting a Formula 1 Gr
Prix event, as well as on a range of events
initiatives held at the facility, including licensing use of venue specifications
likeness rights for gaming use across multiple media platforms, triathlons, walkathons, 10-kilometre runs,
motorsports endurance races, drag events, Formula Drift competitions,
various auto manufacturer product launches
bespoke recreation packages.
Advised a sports governing body on all aspects of IP protection for the recent Asian Cup held in the UAE in 2019, including developing
implementing a comprehensive intellectual property Rights Protection Programme
liaising with all relevant local authorities to implement the same.
Advised a tourism development authority on commercial
licensing matters relating to the introduction of a European Challenge golf tour event.
Advised a venue operator in connection with the launch of Dubai's premier multipurpose sports
entertainment arena, including on naming rights, sponsorship, ticketing,
venue hire matters.
Retained by a KSA governmental entity to undertake a review of sports club regulations
to provide advice on drafting
implementing certain new regulations.
Retained by a sports
events group to provide full legal support, including sponsorship, HSE, event ambassador agreements, broadcast arrangements, etc., in respect of the annual UCI sanctioned professional stage-based road race.
Retained by a private commercial rights holder to provide legal support in connection with the first-ever retired international legends T-20 cricket tournament held in the UAE in 2016, advising on corporate governance, anti-corruption protocols, player auction processes, franchising structure,
negotiations with the Emirates Cricket Board on licensing matters.
Retained by a sports governing body in connection with a number of issues in the UAE, including negotiations with the General Sports Authority.
Retained by a premier international kickboxing organisation, to advise in connection with a kickboxing tournament held in Dubai.
Advising a substantial number of professional football clubs, players
agents in connection with matters ranging from compliance to disciplinary proceedings
player contracts across the GCC.
Directly advising football clubs, players,
intermediaries in connection with disciplinary procedures
contract queries, motorsports teams in connection with FIA Court of Appeal proceedings, jockeys in respect of tribunal appeals before racing authorities
players
teams in various ad hoc disciplinary matters.
Retained to negotiate
draft athlete endorsement agreements
appearance fees for a broad range of corporate sponsors
athletes, including Olympic gold medallists, pro golf stars, Major League Baseball stars, WTA tennis pros,
numerous football personalities.
Experience in Japan: Experience h
ling matters related to tennis championships, extreme events,
football exhibition tours, amongst others.
Acted as counsel for an advertising company that secured Asian broadcast
sponsorship rights for each of the 2002
2006 FIFA World Cups. Involved in negotiations for the same client seeking appointment as advertising agent for 2010
2014 World Cups
additional FIFA events.
Acted as counsel for the title sponsor to a professional golf event on the U.S. tour. Revised documentation, including a four-year sponsorship agreement. Subsequently advised the client on the consequences of premature termination of the same.
Acted as counsel for a motorsports racing team upon entry into Formula 1. Reviewed, advised on,
revised all application materials (including associated commercial, compliance
financial documentation) in accordance with applicable regulations.
Acted for an advertising agency in negotiations with an automotive manufacturer for its corporate sponsorship (at 'title sponsor' level) of major sporting events.
Acted as outside counsel for an advertising agency in negotiating, drafting,
amending agreements with professional football teams from Engl
, Germany,
South America, as well as governing bodies UEFA
CONMEBOL, in connection with pre-season tour events scheduled across the Far East.
Acted as counsel for an advertising agent in securing the promotional use of an Olympic
Commonwealth Games gold medalist swimmer in promoting certain events
coaching clinics in Japan.
Acted as counsel for an advertising agency in securing the appearance of golfers at high-profile Japanese tournaments, including negotiating
drafting terms
conditions of appearances.
Acted as counsel for the agent of a Japanese soft drink giant in negotiating
drafting an agreement for the name
likeness use of a U.S. baseball star (Cy Young winner) in television commercials
point-of-purchase marketing, including the protocol for filming sessions.
Acted as counsel for an agency that secured the name
likeness rights of a prominent Bundesliga football star for use in TV
point-of-purchase endorsements
included negotiating
drafting all related rights documentation.
Acted as counsel for a videogame manufacturer in securing rights
protocols for the use of a WTA top 10 athlete name
likeness use in creating a digital game.
The above representations were h
led by Mr. Bainbridge prior to his joining Greenberg Traurig Limited.
In-House Experience: General Counsel, Yas Marina Circuit, 2011-2013
