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Greenberg Traurig, LLPOf Counsel
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Mr. Brian Michael Cooper

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1200 17th Street, Suite 2400, Denver, CO 80202

Corporate, Sports Law, Sports Facilities & Entertainment Venues and 2 more

About Mr. Brian Michael Cooper

Brian Michael Cooper practices in the areas of mergers and acquisitions, private equity, venture capital, sports law, media law, and antitrust. He represents clients across various industries, including sports, media, logistics, health care, transportation, technology, finance, and energy.

Brian’s M&A work encompasses stock and asset acquisitions, exits, securities law compliance, project finance and development, corporate formation and governance, real estate management, labor agreements, and service contracts. In private equity and venture capital, he advises fund general partners, limited partners, portfolio companies, and financiers on leveraged buyouts, recapitalizations, restructuring, spin-offs, cross-border transactions, and fund formation.

Brian’s sports experience includes advising on sports team investments, team operations, league operations, player, coach, and executive contracts, athlete endorsements, facility naming rights, sponsorships, apparel licensing, ticketing arrangements, facility leases, content distribution, and media rights. His work extends to professional sports leagues, professional sports teams, investors, corporate sponsors, and collegiate athletics.

Brian has held executive positions in professional sports, including serving as president and chief operating officer of the American Flag Football League, where he oversaw league operations, ticket sales, marketing, media relations, and corporate partnerships. As president of the Houston Roughnecks in the XFL, he managed business operations including ticket sales, corporate partnerships, stadium and practice facility leases, content and media production, marketing, and gameday operations. Brian also served as president of the RGV Vipers in the NBA G League, where he negotiated the first single-affiliation NBA-NBA G-League hybrid agreement with the NBA Houston Rockets.

Previously, Brian worked as director of sports programming at DISH Network, managing relationships with professional sports leagues, college conferences, and regional sports networks. He also served as senior associate athletic director at Rice University, overseeing financial operations and administrative matters for the athletics department.

Concentrations

•Sports team operations and acquisitions
•Sports facility naming rights agreements
•Sports sponsorship and athlete endorsement agreements
•Private equity investment in sports facilities and mixed-use development
•Venture capital investment in sports technology
•Antitrust review and counsel across various industries
•NIL review and counsel to colleges, athletes and sponsors

Recognition & Leadership

Awards & Accolades

•500 Leading Global Entertainment, Sports & Media Lawyers, Lawdragon, 2025-2026
•Outstanding Houston Attorneys (Corporate/M&A), Houstonia Magazine, 2021, 2022
•Top 100 Diverse Leaders in Sports, Sports Inclusion Conference, 2021
•Texas Rising Stars, Law and Politics and Texas Monthly magazines 2005, 2006, 2007, 2008
•Outstanding Service Award, Houston Bar Association Sports & Entertainment Section, 2009, 2012
•Chairman's Award, Houston Bar Association Sports & Entertainment Section, 2014

 

Mr. Brian Michael Cooper (Denver, Colorado) View website

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Services

Areas of Law

  • Sports Law
  • Other 4
    • Corporate
    • Sports Facilities & Entertainment Venues
    • Private Equity
    • Mergers & Acquisitions

Practice Details

  • Firm Information
    Position
    Of Counsel
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Representative Matters: Advised investors on the acquisition of ownership interests in MLB, NBA, MLS, WNBA
    esports franchises.
    Advised professional sports teams, professional sports leagues, college conferences
    college athletic departments in corporate transactions
    strategic initiatives.
    Negotiated sports sponsorship
    athlete endorsement deals involving NFL, NBA, MLB, NCAA, WWE, UFC, NASCAR
    EPL teams
    players with an aggregate value of $100 million.
    Evaluated
    advised on sponsorships with MLB, NBA, MLS, NFL, NCAA,
    PGA properties for various companies.
    Provided strategic antitrust guidance
    counsel related to sports, media, fintech, energy
    logistics industry M&A transactions with an aggregate value of $1 billon.
    Drafted, advised
    negotiated multi-million strategic alliance
    operations agreements for international sports equipment company.
    Represented media/entertainment companies on M&A transactions with an aggregate value of $100 million.
    Represented buyer in $100 million acquisition of transportation
    logistics business
    Advised USA national governing body on matters related to program governance
    structure.
    Drafted, analyzed,
    negotiated sports media distribution agreements with an aggregate value of $200 million.
    Advised Insperity in the negotiation
    execution of a multi-platform br
    ambassador partnership with Tiger Woods.
    Led the negotiation
    execution of agreements related to the sale of a majority stake in the Los Angeles Mad Drops of Major League Pickleball (MLP), at a record valuation.
    Advised SupplyHouse in the negotiation of its sponsorship agreement with NASCAR racing team 23XI Racing.
    The above representations were h
    led by Brian Michael Cooper prior to his joining Greenberg Traurig, LLP.
    Previous Experience: President
    Chief Operating Officer, American Flag Football League, 2023-2025
    President, Houston Roughnecks (XFL), 2019-2020
    Director, Sports Programming, Dish Network, 2014-2017
    Senior Associate Athletic Director, Rice University, 2010-2013
    President, RGV Vipers (NBA G League), 2008-2010
    Teaching Experience: Adjunct Professor, Sports Law, University of Houston Law Center, 2022-Present
    Adjunct Professor, Sports Law
    Sports Business, Rice University, 2013-2014
    Adjunct Professor, LL.M. in Intl. & Comp. Sports Law, ISDE/St. John's U. School of Law, 2012, 2013
    Internships: Intern, Management Council, National Football League (NFL), 1996
  • Additional Links
    https://www.gtlaw.com/en/professionals/c/cooper-brian-michael

Experience

  • Bar Admission & Memberships
    Admissions
    2018, Colorado
    1997, New York
    2003, Texas
    Memberships

    Professional & Community Involvement

    •Board of Directors, NFL Alumni Association, 2025-Present
    •Board Member (Texas), Positive Coaching Alliance, 2020-Present
    •Board Member, Longitude.site (Rice University), 2020-2025
    •Board of Directors, Texas Accountants and Lawyers for the Arts VP, 2012-13, Member, 2006-2013
    •Board of Directors, Interfaith Ministries of Greater Houston, 2004-08
    Tapestry Gala Chair, 2008
    •Sports Lawyers Association
    •Cornell Football Association
    •Member, Houston Bar Association
    •Member, Entertainment & Sports Law Section
    •Chair, 2004-07, 2021-2022
    •Executive Council, 2011-2014, 2020-2022

  • Education & Certifications
    Law School
    Columbia Law School
    Class of 1997
    J.D.
    Other Education
    Cornell University
    Class of 1992
    A.B.
    cum laude

    Harvard University
    Class of 1997
    M.P.P.

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Attorneys FAQs

  • Is this attorney admitted to the bar in more than one state?
    Yes, Mr. Brian Michael Cooper is admitted to practice in Colorado, New York and Texas.
  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • Does this attorney maintain a practice in more than one location?
    Yes, Mr. Brian Michael Cooper has a presence in Houston, TX.
  • What law school did this attorney attend?
    Mr. Brian Michael Cooper attended Columbia Law School.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.

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